Problem: How can we creatively bring to life our ethos of ‘done properly’ to our customer?
Solution: I thought it would be fun if the copy reflected the Cockney slang interpretation of the word 'proper' which insinuates quality and so I took this idea of quality and showed the audience how Propercorn knows how to everything properly, not just popcorn.
This campaign will centre around Baz and Gaz, two men who are in the know when it comes to doing things properly.
Propercorn
A Proper Day Out: Mobile App.
The purpose of this app was to use fun and polarising questions to find out more about the user and then create an itinerary that appeals to the traits represented by the answers they chose, making sure they got a day out that was fun for them.
(Please play the video in full screen so the content is easier to read!)